Marvel & Toyota Team Up

This has got to be one of the quirkier things to come out of Toyota's big marketing push for the Yaris - The "What The..?!" crew from Marvel and Toyota send Bruce Banner on a road trip with Dr. Strange to Cleveland, Ohio. For one thing I had no clue "What The..?!" made the jump from comic book to youtube videos, but I have become an instant fan of the Robot Chicken-like shorts. Obviously, Toyota is targeting a younger market with their newest Yaris with their meme contest at I Can Has Cheezeburger? and more videos at Funny or Die. For the most part, I think they have done some great ads for their "It's a Car!" campaign and this collaboration with Marvel is pure brilliance. Much better than the "Fit is Go!" campaign that came out of Honda. Anyhow, check out episode 1 of Marvel Superheroes: What The...?! - The Incredible Drive and get ready to go on a road trip! Come on Bruce! WEEEEEEE!